With the advancement of technology and increasing dependence on digital media, video content has become much easier to produce. The ability to create videos with ease has opened a new world of possibilities for businesses and marketers.
Video can be a useful tool to have in your arsenal as you grow a sustainable brand. Video content is more shareable than other types of content, so it will help you reach new customers and build your brand authority.
Video also provides an opportunity for you to educate existing customers on issues related to sustainability, which is another way that it can be used as part of your marketing strategy.
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Eco-Friendly Consumers Connect More Easily With Videos
Video is a great way to show off your company’s personality and culture. Video allows you to connect with customers in a more direct manner. People who care about the environment are likely to connect more easily with videos that promote sustainability practices, and tools like BigVU (https://bigvu.tv/) make it easier for marketers to seamlessly create and edit videos.
With video, you can tell stories that will help your audience understand the value of your product or service in ways that text alone cannot accomplish.
A well-made video demonstrates the brand’s personality by showing its products or services in action and by giving viewers an idea of how they fit into their lives as well as what makes them special. Personal stories are particularly effective at building a community around the brand by showing its values and principles through the experiences of employees or other stakeholders.
Boosts Governments’ Efforts Toward Sustainability
While it may be easy to overlook the importance of video content in your marketing strategy, it’s actually a great tool for governments and organizations that want to support their sustainability efforts. In fact, video marketing can help your government boost its efforts toward creating more sustainable societies across the globe.
Videos can also help you connect with eco-friendly consumers. According to a study by Animoto and Green Gentry Consulting, a video demonstrating how a product or service works is vital to 4 out of 5 consumers.
Reduction in Paper Usage
Video content is more environmentally friendly than paper, print, and email, and it’s even better for the environment. So, if you’re looking for a way to reduce your carbon footprint, look no further than video.
Video is also better for the environment than social media because it can be viewed on all devices: computers, tablets, or smartphones – no need for additional equipment like printers or monitors.
And unlike with print materials (or even email), once a video has been produced, there’s no need to keep sending out copies of it again and again as new people join your audience – each time someone accesses your video, they get their own unique copy on their device so there won’t be any waste from duplication or distribution costs either.
Engagement Is Critical to Any Sustainable Business Model
Stakeholder engagement is critical to any sustainable business model, and video content can be a useful tool for engaging stakeholders. Video content can be used to communicate with stakeholders about your company’s sustainability efforts, helping you build trust and loyalty with them. You can also use videos to educate them on the importance of sustainability or what steps you are taking as an organization towards being more sustainable.
You might think this would be enough reason for you to start using video in your sustainability marketing strategy, but there is another benefit of using video that makes it so important: it improves brand awareness.
Easy to Repurpose
You can repurpose your video in many ways.
- Video content can be repurposed on different mediums, like Facebook and Instagram. This is a great way to reach more people on social media without investing too much money into it – thereby complementing your efforts toward sustainability.
- Videos can also be used for different audiences and purposes, such as creating promotional videos for your products, service, or brand that are aimed at the target audience of your business.
Video is reusable, which means that it can be used again and again without using fresh resources. This approach also reduces the carbon footprint of your video production by cutting down on raw materials needed to make paper products as well as fossil fuels burned in transportation. In addition to being eco-friendly, this process helps keep trees healthy by reducing the demand for virgin pulpwood.
Helps You Become an Environmentally Friendly Organization
Companies are turning to video content to communicate their environmental efforts and sustainability initiatives. Video content is more memorable than text, more engaging than text, more shareable than text, more accessible than text, and it can be interactive. You may have already seen this trend coming in the form of a type of promotional video called an explainer video.
An explainer video is a short film that explains some sort of product or service in an easy-to-understand way. If you’re still not convinced that videos are the way to go when communicating your environmental efforts, consider this: the average viewer will retain 90% of what they learn from watching a 30-second video but only 10% if they read about it on paper or hear it on the audio recording.
Conclusion
It is clear that video marketing can be one of the most sustainable forms of content marketing. All you need is a phone and some creativity to start creating high-impact videos that will last a lifetime. By utilizing this form of marketing, your company will reap many benefits, such as increased brand awareness, customer engagement, and conversions. There are so many easy ways to create captivating video content that viewers will enjoy watching for years to come.
Video content offers a unique opportunity for brands to showcase their sustainability initiatives and connect with audiences in a meaningful way. Whether it’s through animation, storytelling, or Q&As, there are many ways to show your customers that your company is committed to making a positive difference.
