If you look at our current fashion industry, you all will agree that things can change overnight here. One day you are following a notable trend due to some celebrity or influencer, and after a few days, something new comes out. Because of our fast-changing fashion industry, we are also in the loop of flowing fast fashion. It is not easy to spend a fortune on clothes every month or every small occasion; the alternative option is cheap and non-sustainable.
The fast-changing fashion industry is causing harm to our environment and other organisms we share our ecosystem with at an unprecedented accelerated rate. If you are reading this article, then we suppose you are aware of the problems related to fast fashion, and you are searching your ways to correct what you’ve been doing wrong on your part.
You already know the alternative, which is following more sustainable clothing that is good for the environment and converting it into a sustainable lifestyle, is the future’s need. It is not just a trend. So if you are in search of some sustainable fashion brands, then keep reading cause we have listed some brands for you and other meaningful knowledge that you should know reading the topic.
Table of Contents
What Is Sustainability?
Sustainability means the ability of a product to sustain itself over time. If we relate sustainability with fashion and clothing, you might be thinking about how it is related. Well, due to fast fashion, our fashion industry is wasting too many resources and increasing the carbon dioxide emission in the environment. All of this is happening because the clothes we are buying are cheap, and when we are not using them, they simply end up in landfill dumping or else get burned and cause pollution.
Sustainable fashion means choosing quality over quantity and being aware customers pay attention to the raw materials used. Sustainability is not a new trend, and it is the need of the future. Further, it also is a new innovative way to save our environment and resources. Along with this method, slow fashion and vegan fashion are also a way toward a sustainable lifestyle. There are multiple vegan products present in the market, like vegan leather bags, vegan boots, vegan convertible backpacks, etc.
source:https://unsplash.com/photos/hA-ZnkS2Nwc
Sustainable Fashion Brands
Let’s see some fashion brands who take sustainability seriously as a product of their brand and practice it with good discipline to set it as an example for new business in the market. Also, for good environmental benefits for the future, some brands mentioned below took the initiative to be sustainable and give their customers durability and organically made products.
Levis
Levis is one of the famous brands globally, and it is good to see big brands take such an initiative. Levis claims to produce sustainable clothing; they claim to make durable products that consist mainly of jeans and other products. They mentioned in their reports that they are adapting more towards sustainability. To protect the environment and resources, they reduced their water consumption by saving 4.2 billion litres in 2011. They have recycled and reused about 9.6 litres of water. They mentioned that 75% of their raw cotton comes from more sustainable sources. They said they are targeting 100% sustainably sourced cotton by 2025; they also said there is a 40% reduction in the greenhouse chain supply from their production, including a 50% reduction of water in manufacture.
H&M
H&M is also one of the biggest brands in the world. You can take H&M as one of the affordable, sustainable brands. They started this initiative by taking unwanted clothes from their customers by giving them rewards and offers. They try to make sure no clothes end up in a landfill. H&M group’s parent company says they use 64% recycled or sustainably sourced fibres to achieve 100 % by 2030.
Polo Ralph Lauren
Polo Ralph Lauren is another example of a large brand trying to make a simple yet extraordinary change. Their Earth Polo collection for men and kids comprises recycled water bottles; they also use dyes that don’t require water in the production process.
Although they are just making shirts, they estimate that it will save up to 170 million plastic bottles from landfills by 2025 by simply recycling those bottles and making shirts from them.
source:https://pixabay.com/photos/jeans-clothing-texture-style-1639100/
PACT
PACT is a growing brand, but they calm and prove their sustainable and environmentally safe production. All the cotton garments from this brand are certified organic products certified by GOTS, which means they follow the fully organic guidelines for their entire manufacturing processes. Not only this, they are fair trade certified, which certified that they follow ethical wages and working conditions. Although this brand is not limited to organic garments, they also offer other wearables, so you can opt for 24/7 organic clothing.
Reformation
Reformation calculates the carbon dioxide emission based on the environmental footprint. They also calculate their waste usage and waste produced in the “Refscale,” which helps them understand the impact of each garment they make. They try to be transparent to their customers as you can see each item present on their website can show you the amount of material they use.
Ways To Go Zero Waste
When it comes to our daily life, we also do things that are not good for the environment. In this section of the article, let’s see how we can practice the method to zero waste in our surroundings like at our home, office, etc. So let’s see some methods of zero waste:
- Do not use plastic bags when going out for grocery shopping or anything,
suchTake cotton or synthetic fiber bags. - Use glass jars of jam bottles or use a mason jar instead of using plastic containers; by doing so, you are not reusing a pre-used container but also saving the resources and environment from its harmful effects.
- Try to make an indoor composition bin where you can compose your house waste products and decompose them in your garden, and use later formed components as fertilizer.
- Repair your broken electronic gadgets. Most of the time, we throw away our broken electronic appliances even though we can get them. If you are simply throwing them away, most likely, they will end up in a landfill.
- Adapt the concept of 3R; 3R means reduce, reuse, and recycle, which we all should use in our day-to-day life. Doing so will decrease the number of waste products around us and secure the future by securing environmental damages.
source:https://unsplash.com/photos/ycVFts5Ma4s
Final Thoughts:
It’s good that you are trying to change your habits and your fashion preferences. Sustainability is not just a trend, it is an entire life process. Practicing it will help you save up your hard-earned money from spending on fast fashion and will make you an aware customer. Meanwhile, you are also contributing to environmental healing and saving. So do adapt to sustainable fashion and do not run behind fast fashion.
